"I don't have time to make content"

Someone asked me how I made 1200 YouTube videos in 7 years (that’s 3.3 per week).

I got the same question from other people when I posted my LinkedIn Wrapped and they saw I posted over 300 times in 2024.

The answer I gave him was simple:

“I set a deadline, and I hit it. Then I do it again, every week, for years. No excuses.”

It may sound like some cringey, football coach type sht but it’s just the truth.

But if you’re saying “OK dad, we get it. You walked uphill both ways to school in the snow,” and you want some specifics— here they are:

Spend less time on hobbies

If you need more time, this stuff is the first place to cut. I know this isn’t what people want to hear but it’s just reality. Life is all about priorities.

I chose to drop hobbies years ago, because I wanted to create a financial foundation for my family. My parents were always stressed about money when I was a kid, and I didn’t want that for us.

But that’s just me. I’m not saying everyone should do that.

If you wanna watch Netflix tonight instead of building your business by editing a video or writing a LinkedIn post, that’s totally fine— just understand that’s the choice you’re making.

Stop doing unnecessary things in your business

There’s probably a shockingly high number of things you could literally just stop doing tomorrow without affecting your business in any real way.

For example, a podcast you do every week that gets 75 downloads. Let’s be honest, it probably isn’t driving result for you. So what if you just stopped doing it? That could free up 2-8 hours.

Is there a weekly meeting you could remove yourself from? Maybe just skimming an AI transcript of it is enough, and that gives you an hour back.

You get the idea… be ruthless about cutting things, and you’ll very very rarely regret it.

Don’t be a perfectionist

You’ve heard people say “done is better than perfect,” and it’s true.

Putting more time into your content does NOT mean it’s higher quality. And it DEFINITELY doesn’t mean that it will perform better. If anything, you’ll find that the stuff you just quickly barf out will be your highest performers 🤷‍♀️

The post above is a copy-pasted repost from 4-5 months ago with a new photo. It took me maybe 90 seconds, and it got 8k impressions and 180 likes (very good, if you ask me).

On the other hand, I’ve also spent 2 hours on posts that got 30 likes 😩 There’s just no real relationship between the time you spend and the results you get.

Set a firm time limit. Make your content the best you can in that time, press publish.

No excuses

It ultimately comes down to what I told my friend: you set a deadline, and you hit it.

No excuses.

Obviously if there’s a death in the family or you get struck by lightning, that’s an exception. But “I didn’t have time this week” or “I didn’t have any ideas” just aren’t valid reasons.

I don’t mean to sound harsh, but that’s just reality. You gotta keep showing up, no matter what.

This is about playing the long game— sustained effort over time.

Doing one post a week for a year is better than posting every day for 3 months, then disappearing (I see a LOT of people doing that… it never works).

CONSISTENCY wins, not occasional flashes of inspiration 💪