Stop "planning" and start selling.

I literally JUST made a landing page for my fractional CMO offer. As in, I finished it about 3 hours ago.

You can check it out here 👀

Overall, I give it a B. The structure and content is good, but the graphics are only OK and the website itself is a $60 Webflow template that needs an overhaul.

As you can probably tell, I don’t think I’m going to win any awards for it.

And here’s the interesting part:

I’ve made well into 6 figures from fractional CMO work in the last ~9 months, without having a landing page for it at all. For the first several months, I didn’t even publicly mention that I’d moved to a fractional CMO role.

I didn’t need to, because I had my hands full.

I’d do a one-off project with someone, they’d ask how we could keep working together, and that organically turned into a fractional CMO arrangement because that’s just the natural place for me (I semi-jokingly tell people my job is “make the good line go up”).

And it’s not just me. I know several other people who were making $10k+ a month without even having a website- just a gmail address and a PDF.

My point:

You don’t need a new website.

You don’t need to redo your logo.

You probably don’t even need a website or logo at all.

Unless you’re a web design agency, nobody really cares what your website looks like. They only care that you can solve their problem.

You don’t need to read one more book or buy one more course.

You just need to do the work. And by “the work,” I mean getting on the radar of the right people so they know who you are and what you do.

Make a list of 200 companies/people you want to work with. Spend some time every day engaging with them on LinkedIn, Twitter, IG, etc. Send them a DM/email in an authentic, non-spammy way.

Do that for even a few months, and I guarantee something will happen.

It’s not complicated: action > inaction.

And yes, redesigning your logo is inaction in 99% of cases. Sorry, logo designers— I love Paul Rand too but it’s just the truth 😅

PS - If you like my emails, reply to this one and say hi! Or pick a time on my calendar for a Zoom call- I always love meeting new people!