"LinkedIn is cringe"

Simply uttering the word “LinkedIn” is enough to make some people roll their eyes so far back in their head that they can see through the back of their skull.

And I understand why, thanks to people like this guy (honestly, I thought it was a parody account but unfortunately he’s a very real person who’s every bit as cringe as you’d think):

But I actually think this is a GREAT thing for you (a presumably cool person who wants to grow your business)!

Here’s why:

1) If you have any personality at all, you’ll stand out

Honestly, there aren’t many truly cringe weirdos on LinkedIn like that guy. Yes, of course they exist but that’s true of every platform.

Most of the content on LinkedIn falls into the category of what I’d call “informative but kinda dry.” Tips, frameworks, case studies, etc that are full of “value” but missing any personality or entertainment.

And there’s nothing wrong with that kind of content, but let’s be real: it can be boring.

Which means if you add even a LITTLE bit of personality to your content you’ll be about 10000x more entertaining than most people on LinkedIn— and that’s one of the absolute best ways to create opportunities for yourself.

Think about it this way:

If you’re looking for, say, a SEO consultant and you’re evaluating 5 of them who all seem more or less equally qualified, but one of them also posts LinkedIn content that makes you laugh, who are you going to hire?

I can speak from personal experience on this: I hired Isabel Sterne a while ago specifically because her LinkedIn content is unhinged and hilarious.

And a client I just signed last week told me that this post is what made him reach out to me:

The honest truth is that the bar is much, much lower on LinkedIn than YouTube, Instagram or TikTok where there are a lot of EXTREMELY creative, funny, good-looking people who spend every waking moment making content.

On the other hand, most people posting on LinkedIn are just writing posts when they have a few minutes to spare— these aren’t full-time creators, which means that it’s a lot easier for you to stand out next to them vs the people dominating other platforms like MrBeast and Charli D’Amelio.

I’m not gonna say it’s like playing on easy mode… but it kinda is.

Also: the QUALITY of audience on LinkedIn is probably 10x if not 100x higher than on Instagram.

The IG audience is full of dabblers and tire-kickers who won’t ever buy from you— those are on LinkedIn too, of course. But there’s way less of them.

2) There are tons of really smart, cool people on LinkedIn

With that being said, I actually don’t think LinkedIn is cringe at all. Personally, I think it’s the least cringe social media platform.

Yes there are some cringelords, but I’ve met so, SO many brilliant, accomplished and genuinely cool people through LinkedIn over the last year or so.

For example Anthony Pierri, who is one of the sharpest marketing minds I’ve ever met and creates insanely good content.

(although I have no idea how he finds time to post content that’s this good, this often)

I’ve also met everyone from engineers to police officers, jiu jitsu coaches, product designers, investors and everything in between— my professional network is easily 10x better than it was a year ago.

The bottom line: If you’ve shied away from LinkedIn because you thought it was cringe, you’re missing out.

It’s honestly a great platform full of cool people— and as a bonus, it’s way easier to stand on LinkedIn than any other platform.

I’ve closed somewhere around 35 clients this year almost purely from LinkedIn inbound.

The business is out there waiting for you if you want it!

PS - Here’s the part where I try to sell you something. If you want to talk about how you can use LinkedIn or YouTube to grow your business, reply to this email or just set up a call here!