Should you completely start over from scratch?

Every project I’ve ever done started the same way:

Pouring a ton of time and energy into something, putting it out into the world and… nobody really cares 😅

My YouTube videos were getting <100 views each for something like 9 months before I finally broke through and got one video with 10k+ views in a couple days.

You’ve probably been there too, right?

We all know it’s part of the process, but when you’re in that phase of putting out content that isn’t getting a lot of love, you’re always asking yourself the big question:

Do I stay the course until I break through, or is this just a bad idea and I should pivot to a totally new direction?

Which is where Daniel Glass is at:

Generally speaking, it’s time to think about a pivot if:

→ On YouTube, if it’s been 3-6 months with zero growth

→ On LinkedIn, if you’ve been posting daily for 1 month and it’s still crickets

And I want to emphasize the ZERO part: if your videos went from getting 50 views to 150 views, that’s not zero— that’s 3x growth! It might be slower than you want, but it’s there.

But if you’re seeing literally NO growth for months, it’s a sign that something is wrong and you need to pivot.

And when you do pivot, that means taking big swings: not little stuff like slightly different thumbnails or hooks, but BIG moves like totally different topics and formats.

→ For example, if you posted on LinkedIn about email marketing for months and got crickets, maybe you make a big pivot and talk about managing Gen Z

→ Or if your YouTube videos were product design tutorials, maybe you do a complete reboot and make video essays about car brands

Don’t play it safe— go big!

But here’s the really important part:

Beyond the tactical stuff about how to pivot, the real key is to keep your head in the game here— because let’s be real, this part of the creator journey is tough (or at least it was for me).

Your goal here is to just KEEP GOING, so remember:

Measure your progress in years, not weeks

It’s gonna feel like you aren’t making progress on a day-by-day or week-by-week basis— but you ARE.

Compare yourself to where you were 1, 2 or 3 years ago and you’ll probably realize you made a lot more progress than you thought you did!

For example one my clients was disappointed that his lastest LinkedIn post only got 12 likes, but only a couple months ago his posts were getting 1-3 likes. So he was up 10x!

Pushing yourself to be better than last time is good, but you also need to take a minute to give yourself a pat on the back for what you’ve already done or you’re just gonna feel like 💩 all the time.

You can’t lose if you don’t quit

And more than anything, just remember: if you keep going, it WILL work eventually.

That’s how I kept myself going during those 9 months where my videos were getting no views— I knew it was just a matter of time, and I was going to get there eventually.

It might take longer than you hoped it would, but as long as you keep trying new things and getting a little bit better with every piece of content, it’s only a matter of time before you break through.

You can’t NOT figure it out eventually, right??

And once you get that first breakthrough, the snowball effect starts happening and everything gets WAY easier.

You have a built-in audience for everything you post, which means your content gets promoted more by the algorithm, which helps your audience grow, and the snowball just keeps getting bigger and bigger!

So hang in there, keep learning, and eventually it WILL work— I promise 💪

PS - Here’s the part where I try to sell you something. If you want to talk about how you can use LinkedIn or YouTube to grow your business, reply to this email or just set up a call here!